adidas insta post hints at collaboration with Ranveer Singh
NBA star James Harden partners Utopai for AI-animated short
Drinking water brand 8PM is trouser sponsor for SRH
Women’s sports game-changer; ’26 revenues to reach $3B: Deloitte report
Pepe Jeans in collab with Shreyas Iyer for ELLE’s April edition
P&G in multi-year, multi-brand deal as WNBA Official Partner
Curefit appoints 4 independent directors to bolster governance
40-yr FIFA WC partnership: Budweiser launches global ‘legacy’ platform
Aries Agro onboards Sourav Ganguly as ‘brand champion’
DP World Tour links up with Amazon Leo satellite internet
Priority Pass expands Chennai Bulls deal; focus on emerging rugby talent
Japanese gaming giant MIXI enters India with STRIKE WORLD
PUMA onboards adidas’ Laurent Fricker to lead Sportstyle business unit