ECB grants one-year betting sponsorship exemption for The Hundred
HSBC expands global sports sponsorship portfolio with China Open partnership
FC Bayern and Coca-Cola renew historic partnership for the long term
Smriti Mandhana fronts Candere’s youth-focused brand strategy
HYROX India announces Frido as partner for Delhi and Mumbai competitions
Lucknow Leopards sponsors India pickleball WC team; launches ₹10-lakh championship
Metro Brands appoints Manoj Juneja as Chief Business Officer for Sports Division
ASICS partners with Rohan Bopanna Tennis Academy to grow tennis ecosystem
Evo, Visa in multi-year partnership to power a global fighting game community
Former World No. 1s headline World Padel League S4 squads; tickets go live
Jiostar, TNT Sports, Willow, Cricbuzz are ETPL broadcast partners
Gianni Infantino confirms FIFA will assess 64-team World Cup proposal
UPT20 S4 from Aug 14 in 2 host cities; Raina continues as brand ambassador
CSK and Stephen Fleming bring 17-year iconic IPL partnership to an end
