M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
BCCI unveils India’s new team jerseys ahead of T20 World Cup 2022
ICC, Fanatics announce new omnichannel partnership
Bruin-owned TGI Sport acquires virtual ad agency ISG
EatFit launches new TVC with Varun Dhawan, Mithila Palkar
PUMA, Virat collaborate for social media activation
Dinesh Karthik fronts Gizmore digital campaign
Budweiser kicks off World Cup campaign, biggest in its history
adidas ropes in SRK’s son Aryan Khan to endorse new shoe line
After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
