Pat Cash partners with Urban Turf Solutions to launch new signature tennis surface
Gatorade film celebrates PV’s BWF C’ship win
ManU teams up with hair appliances brand Remington
adidas Originals partners gaming superstar ‘Ninja’
Overwatch League scores multi-yr deal with Kellogg
BBC World News announces 5th Football Connect tourney
Fast&Up backs swimmer Nataraj’s Olympic quest
TCM retains ACC sponsorship rights mandate
Hero extends CPL title sponsorship until 2022 season
FanCode secures India digital streaming rights for Lanka Premier League 2026
ICC elects Palani, Usmani, Rudie van Vuuren in board reshuffle
ICC Women’s T20 World Cup 2026 sets new global standards for women’s cricket
MLB makes SKY India brand ambassador; renew JioStar media rights agreement
8Bit Creatives becomes KICK’s first official creator agency partner in India
