ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
Liverpool FC appoints new senior vice-president of marketing & digital
India–Pak rivalry draws largest-ever crowd for WT20WC group stage match
Apollo Tyres launches campaign honouring the miles behind Women in Blue
YouTube teams up with ICC to expand Women’s T20 World Cup
Budweiser 0.0 launches fan activations in India coinciding with FIFA WC
HELL Energy unveils HELL ZERO with Renuka Singh Thakur as brand face
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Unilever Personal Care unpacks its FIFA World Cup 2026 sponsorship vision
BCCI invites bids for title, assoc partner rights of home events
BCCI issues RFP for provision of video equipment & services
Global Chess League launches Road2GCL to identify nextgen talent ahead of S4
Global sports economy set to nearly double to over $320B in a decade: McKinsey
