Sacramento Kings launches free streaming platform Kings+
WPP Media upgrades global advertising outlook to $1.3 trillion
IPL 2026 most-watched ever as reach crosses 1.2bn, up 7% YoY: JioStar
Liverpool FC appoints new senior vice-president of marketing & digital
Smriti, Jemimah front Hyundai’s Women’s T20 World Cup campaign
Esports Fndn opens applications for ’26 creator prgm; offers $2m in rewards
UFC unveils limited-edition Freedom 250 apparel collection
Unilever Personal Care unpacks its FIFA World Cup 2026 sponsorship vision
Women’s T20 World Cup 2026 to set production benchmark: ICC
TCM Sports expands domestic cricket portfolio with long-term state association partnerships
Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief
