Sacramento Kings launches free streaming platform Kings+
BCCI shelves plan for IPL expansion to 94-match league from 2027
SPNI secures exclusive rights to India’s T20I tour of Ireland
After LPL buy-in, Flash Sports & Media unveils Malaysia T20 League plan
Celebrity endorsed ad volumes up 34% in IPL ’26; SRK tops charts: TAM
Formula 1, Fever join forces to simplify event access for fans
Capgemini extends Rugby Premier League assn to drive growth, inclusivity
Amul expands intl football portfolio with Spain deal, extends Argentina assn
F1 CEO Stefano Domenicali highlights growth plans and future opportunities in India
TCM Sports expands domestic cricket portfolio with long-term state association partnerships
Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief
