8Bit Creatives becomes KICK’s first official creator agency partner in India
F1 partners with French Bloom as 1st official alcohol-free sparkling wine
NZC appoints CricViz performance analysis, scoring partner in 7-yr deal
Dabang Delhi KC secure 13 sponsors for PKL 12
Micro Wellness partners with UP Yoddhas for PKL 12
Skyscanner names Suryakumar Yadav as India brand ambassador
Dhoni pads up as coach for Next Gen in EMotorad campaign
Portronics powers Patna Pirates as official gadget partner
Cutting Edge is India sales agent for FIFA World Cup 26
Australia backs India’s 2036 Olympics bid; unveil Sports Collaboration Roadmap
Big Bash to make history with season-opening match in Chennai; PMs announce it
AIFF asks all 14 ISL clubs to confirm participation by July 20 with ₹55 lakh 1st instalment
Telangana govt. to support Archery Premier League; gives it marquee event status
191-strong contingent for Glasgow CWG cleared; no funding for IOA EC members
