JKC Sports, Bridge Federation of India sign MoU to develop, professionalise the sport
ATP, TikTok serve up content collab for Gen Z, Millennial fans
NFL, Microsoft expand partnership; to use AI to enhance game day
Red Bull India partners Godlike Esports; KL Rahul announces collab
Redcliffe Labs renews brand ambassador innings with Gambhir
Lavazza marks 10 yrs as US Open sponsor with ‘fan experiences’
Sony official partner for World Athletics C’ships Tokyo 2025
Alliance University, ABHP launch BBA in sports management
Sky Media scores its largest-ever Premier League sponsor line-up
ATP announces global launch of Aces: The ATP No. 1 Club docuseries
ESPN launches fan-centric engagement hub Fan House
One8 launches shoe inspired by Virat Kohli’s Test runs
AIFF approves revised constitution; ISL dates announced; name change to FFB to be submitted
TAM Media Research, VTION launch CTV Ad Pulse; audience measurement to CTV advertising
