8Bit Creatives becomes KICK’s first official creator agency partner in India
Ladakh Marathon partners 7 brands, including PUMA, Bisleri
Haier partners Asia Cup as Gold Sponsor, to power sport-o-tainment play
Sri Lanka’s MTV Channel secures ACC broadcasting rights until ’27
Netflix global broadcaster for Six Kings Slam at Riyadh Season
WSL appoints IMG as international media rights rep’
Madison Media completes full acquisition of HiveMinds
Women’s CWC tickets priced at Rs100; Shreya Ghoshal to perform
BCCI sets base price for India team sponsor bids at Rs400cr+
Former World No. 1s headline World Padel League S4 squads; tickets go live
Jiostar, TNT Sports, Willow, Cricbuzz are ETPL broadcast partners
Gianni Infantino confirms FIFA will assess 64-team World Cup proposal
UPT20 S4 from Aug 14 in 2 host cities; Raina continues as brand ambassador
CSK and Stephen Fleming bring 17-year iconic IPL partnership to an end