Havas strengthens Play across Benelux with acquisition of SportVibes
FIFA introduces reusable bottle restrictions at 2026 World Cup venues
After 70 IPL games, Linear TV ad volumes up 4% over 2025: TAM Sports
Lalit Modi says traditional bilateral Tests unsustainable in modern cricket era
Sooryavanshi factor prompts live broadcast of India-A’s tri series in SL
AIFF unveils 2026-27 calendar; full ISL season announced
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
Unite8 Sports channels from Zee go live following official approvals
Aayush Khanna joins as VP Programming for Unite8 Sports Channels
‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
