Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
BCCI shelves plan for IPL expansion to 94-match league from 2027
SPNI secures exclusive rights to India’s T20I tour of Ireland
Tickets go on sale for inaugural Esports Nations Cup
After LPL buy-in, Flash Sports & Media unveils Malaysia T20 League plan
TVS NTORQ celebrates football’s spirit with ‘The Streets Remember’ campaign
Celebrity endorsed ad volumes up 34% in IPL ’26; SRK tops charts: TAM
Formula 1, Fever join forces to simplify event access for fans
Capgemini extends Rugby Premier League assn to drive growth, inclusivity
Sacramento Kings launches free streaming platform Kings+
TCM Sports expands domestic cricket portfolio with long-term state association partnerships
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief
