After BBL opener in Chennai, CA chief talks up hosting Ashes Test in India
Laureus welcomes sporting great Simone Biles as latest ambassador
IBA president Umar Kremlev promises prize money for boxers at LA28
AIFF offers free non-exclusive Prasar Bharati feeds to IFL clubs
AHS 2026 highlights aerobic fitness crisis among schoolchildren
Damson Idris named global brand ambassador for F1
LSG secure JK Super Cement as principal sponsor
UPKL S2 registers 120% viewership growth
Agassi Sports Entertainment appoints MKTG for PR
M+C Saatchi Sport & Ent ups Laura Coller to global COO in leadership rejig
Indian Padel Tour 2026-27 scores Mercedes-Benz as title partner
Sports Commune terminated; IPG to run Jaffna Kings for LPL ’26 remainder
ITW Universe onboards multiple brands for Zim, Lanka series
