ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
Paddy Upton to work with men’s hockey team
Gatorade science lab for athlete research, new products
Hyperice announces Brightex as its new India distributor
FIFA and WHO extend collaboration to promote health through football
French Open players to get social media protection
Procam signs 3-year deal with Bisleri as hydration partner
Virat Kohli expands one8 to launch one8 Fitness app
Hyperice names Nike’s Andy Miguel as head of marketing
India’s 1983 cricket icons to celebrate historic reunion in Singapore
IFL ’26-27 to kick off Oct 16; cap of 3 intl players in team starting line-ups
PVR INOX strengthens live entertainment play; FIFA WC screening success
Abhinav Bindra to headline IAMGAME 2026 at Bharat Mandapam
Total Sports & Fitness partnership with Times Network Pickleball Grand Prix Mumbai
