Brands

FOOTBALL SUPERSTAR LIONEL MESSI has won a nine-year legal battle to register his name as a trademark, with the European Union's top court ruling in his favour.

The European Court of Justice (ECJ) in Luxembourg dismissed an appeal moved by a Spanish cycling company Massi and the EU’s Intellectual Property Office (EUIPO) over trademark rights related to his logo.

The Barcelona footballer first applied to trademark his surname as a sportswear brand in 2011.

Sep 18, 2020 17:09
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 17, 2020 19:09
MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 
Sep 16, 2020 19:09
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond. 
Sep 16, 2020 19:09
MUMBAI: LupinLife’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official Hygiene Partner - Digital for the three-time IPL champions Chennai Super Kings (CSK) in the 13th edition of the Indian Premier League (IPL 2020).
Sep 16, 2020 19:09
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 18:09
MUMBAI: boAt has become the official audio sponsor for six IPL teams - Mumbai Indians, Chennai Super Kings, Kings XI Punjab, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Sep 16, 2020 18:09
MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.
Sep 16, 2020 17:09
MUMBAI: Hindustan Unilever Limited (HUL), Tuesday announced the expansion of Boost, one of India's leading nourishing beverage in chocolate flavour, into the Western, Northern and Eastern regions of the country.  An iconic brand, Boost has a legacy of association with leading Indian sports personalities.
Sep 16, 2020 15:09
MUMBAI: SCOTT Sports India launches the SCOTT Spark RC 900, one of the most decorated full-suspension bikes, ridden by the likes of Nino Schurter, an Olympic winner, and Kate Courtney, a World Cup Champion.  The bike is a superlight, super-aggressive steed that pedals with incredible efficiency and is priced at Rs 369,900.
Sep 15, 2020 16:09
MUMBAI: IIFL Finance has launched its latest brand campaign featuring cricketer Rohit Sharma, to communicate the value and meaning of ‘Seedhibaat’, that is, straight talk.  Rohit Sharma is IIFL Finance’s first-ever Brand Ambassador.