Brands

ST. PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has introduced a new corporate identity, redefining the organization's strength as a collective unit of inspiring athletes and tournaments. 

The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcement of a simplified numerical naming system for WTA tournaments.

Dec 02, 2020 19:12
MUMBAI: Tennis superstar Roger Federer, who earlier this year regained possession of the iconic RF logo from Nike, Tuesday announced on his Twitter handle: “The RF hat is back!”
Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.
Dec 01, 2020 15:12
MUMBAI: Star and Disney India on Tuesday launched Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies.
Nov 30, 2020 16:11
KOCHI: Hero Indian Super League franchise Kerala Blasters FC has declared closed all available sponsorship slots for the ongoing 2020-2021 season of the ISL.  
Nov 27, 2020 17:11
MUMBAI: Leading sports nutrition brand Fast&Up has announced their association with Odisha FC for the 2020-21 edition of the Hero Indian Super League (ISL).  This is the second successive year where Fast&Up will remain the official nutrition partner of the team. 
Nov 27, 2020 17:11
WHITELY, UK: Jaguar Racing have revealed their brand-new electric race car, the Jaguar I-TYPE 5, in a virtual launch 50 days before season seven of the ABB FIA Formula E World Championship.
Nov 26, 2020 20:11
DENVER: Venus225, a female-owned and operated boutique company, specializing in sport supplements that focus on helping women become fitter and healthier, has launched its first product - a series of electrolyte powders. 
Nov 26, 2020 20:11
MUMBAI: Denim brand SIN has announced its association with two of the 11 teams in the ongoing edition of Hero Indian Super League - ATK Mohun Bagan FC and Hyderabad FC.  The partnerships mark the brand’s maiden association with the teams for the 2020-21 ISL season and represent its deep connection with Young India.
Nov 26, 2020 20:11
KOCHI: Haeal, a personal wellness brand from Kerala, has announced its association with Indian cricketer Sanju Samson as their brand ambassador. 
Nov 25, 2020 18:11
NEW DELHI: Sports and fitness nutrition brand MuscleBlaze has roped in actor and martial artist Vidyut Jammwal as their brand ambassador for the next two years.  Along with endorsing the brand’s range of products, Vidyut will be seen promoting fitness in the country with the help of MuscleBlaze.