KOLKATA: In what is a sensible decision, ATK Mohun Bagan Private Limited, the new owners of Kolkata's storied football club, have decided not to do away with The Mariners' iconic green and maroon jersey.

“The green and maroon colour is staying. That will be the dominant colour of the main shirt,” a source told The Telegraph on Wednesday.

So what happens to the ATK’s red and white colour? “That may not stay,” the source added.

Jul 09, 2020 18:07
MILAN: Serie A club AC Milan has joined forces with music mogul Jay Z's Roc Nation, one of the world's leading entertainment companies, to form a "unique and tangible partnership driven by innovation, community, integrity and inclusiveness".
Jun 29, 2020 20:06
MUMBAI: When (and NOT if it increasingly looks likely) the dates for the thirteenth edition of the Vivo Indian Premier League are finalised, one entity that will reportedly NOT be joining the party at the world's most lucrative annual cricketing event is US food and beverages giant Coca-Cola.
Jun 29, 2020 19:06
NEW DELHI: Garmin India Monday announced golf professional and coach Jasjit Singh as its new ‘Golf Ambassador’ with the aim of clubbing experience with technology in bringing its next line of smartwatches and laser range finders dedicated to golf.
Jun 23, 2020 17:06
MUMBAI: Indian tennis star Sania Mirza on Tuesday signed a deal with talent management agency Cornerstone Sport and Entertainment Pvt Ltd. The six-time Grand Slam winner will be working closely with the agency, which will be exclusively managing her brand endorsements, appearances, digital activations, and other potential business opportunities.
Jun 19, 2020 20:06
MUMBAI: The Board of Control for Cricket in India has no intention to review the title partner rights that Chinese smartphone brand Vivo holds for the Indian Premier League (IPL), BCCI treasurer Arun Dhumal said on Friday. But the BCCI will not hesitate to terminate the contract in the event the government directs the Indian cricket board to do so, Dhumal told Indian Express.
Jun 17, 2020 21:06
LIVERPOOL, U.K.: United Athletes FX, formed by professionals who broke away from Crossfit Inc in the wake of the outrage that followed founder and CEO Greg Glossman's insensitive comments on the Black Lives Matter movement, has launched what it asserts is the world's first athlete-owned sports brand.
Jun 12, 2020 18:06
TURIN: The winning partnership between the Jeep brand and Juventus is back on the pitch with the restart of Italian football.  Since becoming the club’s Official Sponsor in 2012, Jeep and the Bianconeri (‘Black and Whites‘) have been on a journey of phenomenal success.
Jun 11, 2020 20:06
MUMBAI: PUMA has announced the signing of India international midfielder Sahal Abdul Samad as a global brand ambassador. The Kerala Blasters playmaker joins India captain Sunil Chhetri and goalkeeper Gurpreet Singh Sandhu as the Indian footballers representing the German sportswear major. 
Jun 02, 2020 19:06
HYDERABAD: Sania Mirza, the female face of Indian tennis, has come forward to encourage local brands in India hit hard by the COVID-19 pandemic. The ace tennis player has taken to social media and announced an initiative '#SupportSmallBySania', calling out to brands, designers, craftsmen, properties, restaurants etc. 
May 29, 2020 20:05
HAMBURG: Global sports business agency Lagardère Sports and Entertainment has changed its brand identity (back) to SPORTFIVE, following the sale completion of the business from Lagardère Group to H.I.G. Capital in mid April.