Brands

SharkNinja scores David Beckham as Ninja global brand ambassador

SportzPower Team

May 20, 2024 14:05

Read more about SharkNinja scores David Beckham as Ninja global brand ambassador
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NEEDHAM, Mass.: SharkNinja, Inc., a global product design and technology company, has announced that David Beckham has joined forces with the Ninja brand as a global brand ambassador.

Beckham will work closely with the Ninja team to build awareness for their appliances.

Jan 14, 2019 14:01

Dhoni endorses LivFast inverters in 'Fast Hai Toh Hai' ad campaign

MUMBAI: Indian cricket legend MS Dhoni has been named the new brand ambassador of LivFast, Pune-based conglomerate SAR Group’s brand of inverters, Economic Times reports. The company has come out with a 360-degree marketing campaign named ‘Faster Hai to Hai’ which features Dhoni unusual speed tests with a professional skipper, floss dancer and clapper.

Jan 12, 2019 17:01

'Koffee' comments fallout: Gillette drops Pandya

MUMBAI: The brand blowback following the suspension of Indian cricketers Hardik Pandya and KL Rahul from the ongoing Australia tour due to their crass comments on the celebrity TV chat Show Koffee with Karan has been swift and more could well follow.

Jan 11, 2019 13:01

IDBI Federal credits Sachin assn for brand equity rise since 2016

MUMBAI: IDBI Federal Life Insurance Wednesday launched its #KeepMoving campaign in the city in partnership with Indian cricket legend, Sachin Tendulkar, which focuses on balancing two aspects of fitness – physical and financial.

Jan 10, 2019 16:01

India celebrity brand valuation: Virat tops for 2nd yr running

MUMBAI: Global client advisory Duff & Phelps Thursday announced findings from the fourth edition of its Celebrity Brand Valuation Report 2018: ‘The Bold, the Beautiful and the Brilliant.’ The report provides a ranking of India’s most powerful celebrity brands based on brand values derived from their endorsement contracts.

Jan 09, 2019 17:01

IDBI Federal Life, Tendulkar launch #KeepMoving ad campaign, microsite

MUMBAI: IDBI Federal Life Insurance, one of India’s leading private life insurance companies, together with its brand ambassador and cricket legend, Sachin Tendulkar on Wednesday announced the launch of the #KeepMoving movement which aims to redefine the idea of fitness for India.

Jan 05, 2019 13:01

Team India blind cricket captain face of braille-friendly bodywash brand

MUMBAI: ThinkSkin, a body wash brand owned by the Future Group’s consumer division called FCL, has come out with braille friendly packaging. Exchange4Media reports that the product was launched by Ajay Kumar Reddy, the Indian men’s blind cricket team captain on the occasion of World Braille Day on Friday. This is said to be a first in the history of endorsements for blind cricket in India.

Jan 04, 2019 12:01

PVL side Chennai Spartans reveals logo, website

CHENNAI: Chennai Spartans, one of six teams in the upcoming Pro Volleyball League, held its first launch function in the city on Thursday, ahead of the inaugural event in Kochi and here from 2-22 February, Press Trust of India reports.

Dec 18, 2018 15:12

Dhoni to endorse Italian luxury watch brand Panerai

MUMBAI: Former Indian cricket captain MS Dhoni has been named the brand ambassador of Italy’s luxury watch maker Panerai, helping them expand their operations in the Indian market.

Dec 18, 2018 15:12

MC Mary Kom after winning her historic 6th World Championship title

Mary Kom to endorse Nestlé brand Everyday

MUMBAI: Nestlé India Monday announced boxing champion MC Mary Kom and her husband Karong Onkholer Kom as brand ambassadors for the Swiss packaged food company's milk powder brand Everyday. Both the ambassadors and Nestlé Everyday have a passion to achieve excellence and continuously work towards delivering superior experiences, an official release states.

Dec 17, 2018 13:12

Hugo Boss to help Formula E rebrand VIP box experience

LONDON: The ABB FIA Formula E Championship and Hugo Boss are expanding their existing collaboration by re-branding the premium hospitality suite, where VIPs and guests can enjoy a range of new offerings inside the Boss Emotion Club.

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