Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Jul 14, 2023 15:07
BENGALURU: S8UL, an esports and gaming organization has announced its first-ever gaming fest, an event dedicated to its passionate fans from all over the country. Sponsored by Lenovo and Intel, the S8UL Gaming Fest which is in partnership with The Esports Club, promises to be a thrilling two-day extravaganza from July 29-30 in Bengaluru.
Jul 13, 2023 19:07
NEW YORK: LIV Golf has announced a strategic partnership with Simplebet, a technology company in micro-betting products, to serve as the league’s Official Sports Betting Innovation Partner.
Jul 13, 2023 19:07
PLANO: As fans worldwide prepare for what will be the most-watched women's sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup Australia & New Zealand 2023, is getting viewers ready for greatness with the debut of its new FIFA Women's World Cup campaign, a media release said.
Jul 13, 2023 19:07
NEW DELHI: Garmin India has announced the launch of the Approach S70 series in India, it’s newest flagship golf smartwatches designed to enhance golfing experiences and overall fitness. Available in two different sizes, these premium smartwatches are packed with advanced on-the-course tools and fitness features to help golfers build a better all-around game.
Jul 13, 2023 19:07
Kyrie Irving, the NBA All-Star guard now with the Dallas Mavericks, has signed a monster shoe deal with Chinese sports brand ANTA, after being cut loose from Nike late last year.  Irving will not only have a signature product line with ANTA, but has also been named the brand's chief creative officer of basketball.  Irving’s management company, A11Even, negotiated the deal.
Jul 12, 2023 19:07
LISBON: Betclic, one of the European leaders in online gambling and sports betting, has been announced as Liga Portugal’s official title sponsor, in a deal brokered by IMG. 
Jul 12, 2023 19:07
MIDDLE EASTERN airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023 so far compared to European and North American airlines. However, these types of values are expected to occur when partnering with some of soccer’s biggest sporting entities, like the two brands have. 
Jul 12, 2023 19:07
NEW YORK: PepsiCo has announced a new multi-year global partnership with EA Sports making three of its flagship brands -- Pepsi, Gatorade, and Lay's -- new partners of the hotly-anticipated football gaming property, EA Sports FC.
Jul 10, 2023 18:07
MUMBAI: The stand-alone brand value of the IPL is now US$3.2 billion, up by 80% from US$1.8 billion in 2022. The business enterprise value of the IPL stands at US$15.4 billion, up 80% from US$8.5 billion in 2022, mainly due to the impact of the 2023–2027 media rights deal with Viacom18 and Disney Star after a fiercely contested auction. 
Jul 05, 2023 14:07
ASICS, the global sportswear brand from Japan, has appointed Bollywood actor Shraddha Kapoor as its brand ambassador for India. The brand will look to strengthen its ‘Sound Mind, Sound Body’ philosophy through the association and also build prominence among Indian female fitness enthusiasts. The actor will endorse the brand’s footwear and women’s sportswear offerings.