Brands

Ferrari and HP Inc. have announced a multi-year title partnership. 

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Dec 06, 2021 19:12
COLOMBO: The second edition of the Lanka Premier League (LPL) kicked off here Sunday with an opening ceremony in front of fans at the R Premadasa Stadium, that also had Sri Lanka Prime Minister Mahinda Rajapaksa and the island nation's Sports Minister Namal Rajapaksa in attendance.  Paralympic Gold medalist Dinesh Priyantha also graced the event and declared the T20 franchise tournament open.
Dec 04, 2021 15:12
KOCHI: Kerala Blasters FC Saturday announced Mouri Tech as KBFC's official partner for the forthcoming season of the Hero Indian Super League (ISL). Founded in 2005, Texas-headquartered Mouri Tech, which has offices across five continents, is an enterprise solutions provider with a customer base that includes fortune 500 companies and growing small businesses. 
Dec 03, 2021 16:12
DENVER: The UFC has announced a new partnership with connected fitness technology platform Clmbr. The world’s premier mixed martial arts organization and Clmbr will team up to leverage the power of their respective brands to further connect with their audiences throughout the United States and Canada.
Dec 03, 2021 13:12
MUMBAI: KFC India has roped in Indian athletics icon PT Usha for its new campaign to endorse its ‘Express Pick-up’ service. 
Dec 02, 2021 16:12
LONDON: Dentsu International Wednesday announced the appointment of Alex Hesz as Global chief strategy officer. 
Dec 02, 2021 15:12
NEW DELHI: Indian sports management company Sportz Village Xp successfully organized the third season of Red Bull’s women’s double badminton championship program - ‘Red Bull Shuttle Up’.  Shuttle Up is India’s first exclusive women’s double badminton open championship program and serves as a platform for budding female badminton players (age category 16+ years) to showcase their skills.
Dec 02, 2021 13:12
MUMBAI: FC Goa announced Thursday that Oaksmith Gold will be back as the club’s associate sponsor after the two brands agreed on a new three-year deal.  The new deal will see Oaksmith Gold be associated with the club till the summer of 2024.
Dec 01, 2021 23:12
COLOMBO: Wolf777 News, an online platform for sports news content, has come on board as the title sponsor of the Lanka Premier League. 
Dec 01, 2021 23:12
MUMBAI: French tyre major Michelin has announced the launch of Michelin Cup for E-Gamers in India.  Designed in partnership with PlayStation’s driving game franchise Gran Turismo, the contest, for which registrations opened 29 November, will run till 18 December.  In 2019, PlayStation selected Michelin as “official tire technology partner” for its Gran Turismo franchise.
Nov 30, 2021 19:11
MUMBAI: FC Goa has announced 1Xnews as the club’s principal title sponsor for the 2021-22 season of the Hero Indian Super League.  As part of the tie-up, 1Xnews will appear on the chest of the club shirt and training wear throughout the course of the season.