Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Mar 14, 2024 18:03
HERZOGENRAURACH, Germany: Sports company PUMA reduced its greenhouse gas emissions by 24% in 2023 compared to 2022, despite a strong sales growth.
Mar 13, 2024 20:03
Global multi-specialist sports brand, Decathlon has unveiled its new brand purpose: to “Move People Through the Wonders of Sport,” with a view to bring innovative and sustainable sport to everyone. The brand has also unveiled a new, "dynamic and forward-looking identity" and the new “orbit” logo.  
Mar 13, 2024 20:03
Publicis Play, Publicis Groupe's dedicated gaming offering in India has teamed up with Hero MotoCorp to introduce an on-ground gaming live-stream event, featuring the recently launched Hero Xtreme 125R. The three-hour gaming event was live-streamed from Hero's Centre for Innovation & Technology in Jaipur, Rajasthan at the second edition of Hero World 2024.
Mar 11, 2024 19:03
India’s first sports skincare brand, Elemnt Sports Science have unveiled an association with the Indian Premier League (IPL) team Gujarat Titans (GT). In this deal, the brand has been named the Gujarat Titans official sunscreen partner for IPL 2024. 
Mar 11, 2024 19:03
Aashirvaad Atta, a packaged atta brand, announced its official partnership with the UP Warriorz cricket team for the WPL 2024 season. The synergy between Aashirvaad and UP Warriorz is rooted in the shared vision of empowering women, transcending boundaries, and enabling progress. This partnership aims to showcase the talent of women in cricket and inspire other women to take ‘Char Kadam Aage’ in their own pursuits.
Mar 05, 2024 19:03
As the world prepares to celebrate International Women's Day, Decathlon India is set to introduce the second edition of the Play Your Own Way campaign, promoting inclusivity and empowerment for women of all ages, backgrounds, and sizes.
Mar 05, 2024 19:03
Bacardi India Private Limited has announced the appointment of Mahesh Kanchan as the company's new Marketing Director, Bacardi India & Neighboring Countries.
Mar 01, 2024 20:03
STAMFORD, Conn.: Mars, Take-Two Interactive and WWE, Thursday announced that SNICKERS and WWE 2K24 will continue their union as the presenting partners of WrestleMania, which takes place Saturday, April 6 and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia.
Mar 01, 2024 19:03
Himalaya and Royal Challengers Bangalore Women's Cricket have united for #TakeMySpot. The campaign features the cricketing prowess of Smriti Mandhana, Shreyanka Patil, Richa Ghosh, and the comedic flair of Danish Sait.
Mar 01, 2024 17:03
PepsiCo India has elevated Amit Kumar Nanchahal from the position of senior manager to head of Corporate Communications. Nanchahal joined PepsiCo in 2019 as senior manager.