R Seshank Shekar

Fan Engagement

One8 launches shoe inspired by Virat Kohli’s Test runs

Sports

BWF World Championships tickets open on BookMyShow; range from ₹499 to ₹5,500

Governance

AIFF approves revised constitution; ISL dates announced; name change to FFB to be submitted

Brands

Phoenix Mills launches sports-inspired shopping league with Krunal Pandya

Business Intelligence

TAM Media Research, VTION launch CTV Ad Pulse; audience measurement to CTV advertising

Brands

S8UL in strategic partnership with AMD to power growth ahead of Esports World Cup

Governance

JKC Sports, Bridge Federation of India sign MoU to develop, professionalise the sport

Tournaments

Neeraj Chopra, Parul Chaudhary crowned Best Athletes at Indian Athletics Awards