R Seshank Shekar

Tournaments

Z locks India rights to FIFA World Cup ’26, ’30 & Women’s WC ’27

Media

Sony LIV ups Mitesh Mehta to AVP, Pricing & Strategy – Sports

Brands

BKT India hands Media and PR mandate to Yamini Gharge

Leagues

RCB retains IPL title, scores ₹20cr prize money; Teen titan Sooryavanshi sweeps top honours

Sports

SC clears way for Vinesh Phogat to participate in Asian Games selection trials

Brands

David Beckham leads Lenovo’s global AI-focused marketing campaign

Brand Ambassador

adidas Originals & Coca-Cola unveil FIFA World Cup 2026 collection

Business Intelligence

JioStar’s FY26 results reflect lower exposure to sports contract losses