Formula 1 signs multi-year private aviation partnership with Flexjet
PVL names Penna Cement as SuperServe sponsor
Melbourne to host first-ever F1 launch event to kick off 2019 season
Tendulkar-backed JV to launch handcraft line
Cricket South Africa renews New Balance deal till 2023
Ironman names licensing partner in India
PSL yet to find lead sponsor; signs up Pitbull to perform at opening
Sindhu adds PNB MetLife to brand endorsement roster
IPL switches creative account from Ogilvy to Taproot Dentsu
Maharashtra, JioBLAST sign MoU to strengthen gaming, esports ecosystem
Moondra, Stirling lead inaugural ETPL draft; 6 teams select 36 players
30k+ tickets sold for historic first women’s Test at Lord’s; surpasses record
PlayBlue raises $2.7m seed funding to build omnichannel sports retail brand
