Maharashtra, JioBLAST sign MoU to strengthen gaming, esports ecosystem
TMRW Sports to run NFL’s new flag football league
Getty Images renews partnership with NASCAR
Dallas Mavericks retain CAA Sports for arena’s commercial strategy
UFC, FoodStory Brands partner to launch protein bar
Genius Sports, WPP Media partner to launch ‘intelligence tool’
American Express, NBA extends partnership
JioHotstar strengthens tech leadership for AI-led streaming push
Publicis launches Influential Sports
Moondra, Stirling lead inaugural ETPL draft; 6 teams select 36 players
30k+ tickets sold for historic first women’s Test at Lord’s; surpasses record
Formula 1 signs multi-year private aviation partnership with Flexjet
PlayBlue raises $2.7m seed funding to build omnichannel sports retail brand