‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
AI Mode in Google Search to underpin IPL live broadcast experience
Zydus Wellness enters sports hydration; Milind Soman brand ambassador
Boldfit expands RCB partnership with ‘Champions #TrainBold’ campaign
Equitas SFB renews with CSK and Gujarat Titans
Gujarat Titans strengthens brand ecosystem with 37 partners
Mumbai Indians scores 30+ brand partnerships ahead of IPL 2026 start
Sanspareils Greenlands launches campaign with Adarsh Gaurav
25k fans experience CSK Snapchat collab in ROAR 2026
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes
