Nike x LEGO football collaboration aims to inspire next-gen young players
Coca-Cola India partners ICC to power the Women’s CWC ‘25
GodLike Esports partners OnePlus; Jonathan named ambassador
M+C Saatchi acquires Women’s Sports Group consultancy
PlayStation, NODWIN Gaming announce India Cup Season 4
Ironman India names Saiyami Kher as official ambassador
HYROX partners Atmosphere TV to stream ’25, ‘26 Majors and Regional C’ships
ISRL joins forces with BookMyShow, Radio Mirchi for Season 2
WPBL expands On Tour initiative with brands to host 50+ events across India
Agilitas Sports raises ₹225cr for retail expansion, brand development
India’s mega-tour emerges as centrepiece of NZ’s home season line-up
Monetisation momentum leads JioStar to slash sports rights loss provision
Club-led ISL league model proposed with annual payment to AIFF: report
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
