Nike x LEGO football collaboration aims to inspire next-gen young players
Verizon partners with Beckham, other stars to launch ‘Ultimate Access’ for FIFA WC 26
JioStar brings Google, Rexona, SBI, IGI as sponsors for Women’s CWC ‘25
UCI extends partnership with IMG to distribute int’l media rights
JadeBlue names Jasprit Bumrah brand ambassador, unveils ‘JB x JB’ collection
Business Finland, WinZO, IEIC partner to boost gaming synergies
Kapil Dev named brand ambassador for Shubhashish Homes
ICC, UNICEF unite for ‘Promise to Children’ campaign during CWC ‘25
Paramount secures exclusive media rights to Zuffa Boxing
Agilitas Sports raises ₹225cr for retail expansion, brand development
India’s mega-tour emerges as centrepiece of NZ’s home season line-up
Monetisation momentum leads JioStar to slash sports rights loss provision
Club-led ISL league model proposed with annual payment to AIFF: report
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
