8Bit Creatives becomes KICK’s first official creator agency partner in India
GSIC, Sportzprix teams up to drive sports-tech innovation in India
Surya Kumar Yadav joins GLS University as brand ambassador
Oxpecker names Washington Sundar as first brand ambassador
Flipkart throws BGMI Gamers ‘boldest challenge yet’
Spinny announces Asia Cup 2025 contest winners
FICCI announces 15th edition of TURF – global sports business conference
NikeSKIMS unveils 1st activewear collection ‘celebrating women athletes’
AB InBev teams up with Netflix for global brand partnership
Former World No. 1s headline World Padel League S4 squads; tickets go live
Jiostar, TNT Sports, Willow, Cricbuzz are ETPL broadcast partners
Gianni Infantino confirms FIFA will assess 64-team World Cup proposal
UPT20 S4 from Aug 14 in 2 host cities; Raina continues as brand ambassador
CSK and Stephen Fleming bring 17-year iconic IPL partnership to an end
