8Bit Creatives becomes KICK’s first official creator agency partner in India
ATP launch limited-edition apparel collection with Palmes
ATP, TikTok serve up content collab for Gen Z, Millennial fans
NFL, Microsoft expand partnership; to use AI to enhance game day
Red Bull India partners Godlike Esports; KL Rahul announces collab
Redcliffe Labs renews brand ambassador innings with Gambhir
Lavazza marks 10 yrs as US Open sponsor with ‘fan experiences’
Sony official partner for World Athletics C’ships Tokyo 2025
Alliance University, ABHP launch BBA in sports management
Australia backs India’s 2036 Olympics bid; unveil Sports Collaboration Roadmap
Big Bash to make history with season-opening match in Chennai; PMs announce it
AIFF asks all 14 ISL clubs to confirm participation by July 20 with ₹55 lakh 1st instalment
Telangana govt. to support Archery Premier League; gives it marquee event status
191-strong contingent for Glasgow CWG cleared; no funding for IOA EC members
