Omnicom’s Acxiom Fan Graph to give brands more complete insight of sports fandom
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
India pushes digital transformation in sports governance with new IT plan
Direct-to-fan Premier League+ launched; Singapore 1st market
Carlos Alcaraz joins Ant International as global brand ambassador
MetaShot launches AI-driven pickleball experience with Yudiz Solutions
Stats Perform enhances sports media workflow with Opta Pulse
KL Rahul is brand ambassador for str8bat
Centre Court Capital participates in $12m raise by PlayReplay for expansion
Sacramento Kings launches free streaming platform Kings+
TCM Sports expands domestic cricket portfolio with long-term state association partnerships
10yrs of Hero MotoSports Team Rally; Dakar Rally p’ship extended for 5 years
Golf can drive growth of tourism, youth development: PGTI chief