ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
MLB signs 1st CBD brand sponsorship for major sports
Fittr partners with Flexnest to offer at-home fitness solns
Blasters extend assn with BodyFirst as nutrition partner
EatFit launches new TVC with Varun Dhawan, Mithila Palkar
Modicare expands wellness portfolio; launches Well Sports range
Fittr launches TC 17 #BreakYourBarriers campaign
Marquee investors join in Stepathlon’s new capital raise round
Curefoods partners Shark Tank, Big Boss, FIFA Digital
AITA partners World Tennis Number to launch unified digital platform
Inaugural ETPL season to kick off on Aug 26; 6 teams, 32 matches
AITA adopts new constitution; says fully compliant with National Sports Governance Act
ICC eyes 24-team T20 WC by 2032; targets 32-team global tournament: report
Kerala Blasters’ owners explore sale as financial pressures deepen: report
