ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
Tiger Shroff forays into sports nutrition mkt, partners BUILD
Hyperice launches Hypervolt Go 2 in India
Manchester City FC renew Gatorade partnership
Noise partners HRX for X-Fit 2 smartwatch; Vaani Kapoor face
ICC signs on EatFit as online food partner for T20 World Cup
Ayurvedic brand onboards Smriti Mandhana as face, investor
Triathlete Kaustubh Radkar is Garmin fitness segment ambassador
Gizmore onboards Dinesh Karthik to strengthen consumer connect
AITA partners World Tennis Number to launch unified digital platform
Inaugural ETPL season to kick off on Aug 26; 6 teams, 32 matches
AITA adopts new constitution; says fully compliant with National Sports Governance Act
ICC eyes 24-team T20 WC by 2032; targets 32-team global tournament: report
Kerala Blasters’ owners explore sale as financial pressures deepen: report
