Brands

IPL Biologicals, an agro-biological company, has appointed Yuvraj Singh as the company’s first-ever brand ambassador. 

This partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s recent rebranding and the introduction of its microbot technology, marking a significant milestone in its 30-year growth journey.

Dec 18, 2018 15:12
MUMBAI: Nestlé India Monday announced boxing champion MC Mary Kom and her husband Karong Onkholer Kom as brand ambassadors for the Swiss packaged food company's milk powder brand Everyday.  Both the ambassadors and  Nestlé Everyday have a passion to achieve excellence and continuously work towards delivering superior experiences, an official release states.
Dec 17, 2018 13:12
LONDON: The ABB FIA Formula E Championship and Hugo Boss are expanding their existing collaboration by re-branding the premium hospitality suite, where VIPs and guests can enjoy a range of new offerings inside the Boss Emotion Club.
Dec 13, 2018 15:12
SAN JOSE: Xoom, PayPal’s international money transfer service, Tuesday announced eight-time Olympic gold medalist Usain Bolt as its global brand ambassador through 2020. The partnership kicks off as Xoom expands its service to customers in Canada who will be able to send money, reload phones and pay bills for loved ones in more than 130 countries globally.
Dec 05, 2018 13:12
LONDON: With only 12 days until the 2018/19 season of the ABB FIA Formula E Championship begins, renowned French brand Maison Moet & Chandon has been named the electric street racing series' official champagne supplier.
Dec 04, 2018 19:12
NEW DELHI: The Delhi franchise of Indian Premier League (IPL), unveiled its new identity Tuesday, which includes a new name, new crest, new colors and a totally new look for the upcoming season in the world’s premier T20 tournament. Delhi Daredevils are now Delhi Capitals; the new name originates from an identity that’s exclusive to Delhi - the capital of India.
Dec 03, 2018 17:12
MUMBAI: Five years after the Buddh International Circuit hosted its last Formula 1 race in 2013, India's link to F1 is all but over with the announcement Saturday that the Force India name will be replaced by Racing Point on next season’s grid, following official confirmation of the team’s rebranding for 2019.
Dec 01, 2018 16:12
MANCHESTER: Premier League heavyweights Manchester United, also known as ‘The Red Devils’, have teamed up with adidas Football and Electronic Arts (EA) to reveal a unique Manchester United EA Sports Jersey. It will be a digital shirt available in the EA Sports FIFA 19 video game to players who are fans of the club and can be obtained through FIFA Ultimate Team (FUT) packs and weekly objectives. 
Nov 28, 2018 14:11
BHUBANESWAR: Odisha Hockey Men’s World Cup Bhubaneswar 2018 named Coca-Cola India as its official beverage partner for the tournament, which is scheduled to kick-off today at the Kalinga Hockey Stadium in the city. The agreement with the biggest tournament in field hockey supports Coca Cola’s efforts of being a catalyst of field hockey around the world, especially in the host nation India.
Nov 26, 2018 16:11
LONDON: The pinnacle of motorsport, Formula 1 (F1) announced Sunday that Italian tyre manufacturer Pirelli has been confirmed as its sole global tyre partner from 2020-2023, in what is an extension of their previous deal. The contract was up for renewal at the end of the 2019 season.
Nov 24, 2018 16:11
CHENNAI: Off-market transactions have resulted in investors across India indulging in the frenzied buying and selling of 400,000 shares of Indian Premier League (IPL) champions Chennai Super Kings (CSK) since 21 November, Economic Times reports.