Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Aug 30, 2018 12:08
MUMBAI: Sun Pharma, India’s largest specialty generic pharmaceutical company announced on Wednesday that cricket captain Virat Kohli will be the new brand ambassador for its newest product in the market, Volini Maxx which is said to be the strongest pain relief spray in the country. A 360 degree marketing campaign featuring Kohli went live as well on platforms such as YouTube.
Aug 29, 2018 14:08
NEW YORK: D.C United, the Major League Soccer (MLS) team that represents the American capital city, Washington D.C have announced that it has joined hands with global sports and entertainment agency, Octagon for managing their star striker Wayne Rooney’s commercial, media and public activations in North America.
Aug 29, 2018 13:08
NEW YORK: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Aug 29, 2018 13:08
LONDON: Formula 1 has launched ‘F1 2018’, its official video game across the world. The game can now be purchased by PlayStation 4, Xbox and Windows PC users and has been developed and published by the Reliance ADAG-owned firm, Codemasters in the United Kingdom. 
Aug 17, 2018 17:08
NEW YORK: Coca-Cola has acquired a minority ownership stake in red-hot American sports drink sports brand BodyArmor, the ultimate aim being to make a dent in the overwhelming dominance that rival PepsiCo's Gatorade has in the high value segment.
Aug 08, 2018 18:08
MUMBAI: The brand value of the Indian Premier League stands at $6.3 billion this year, an increase of 19% over the $5.3 billion world cricket's most valuable annual property registered in 2017. According to the IPL Brand Valuation Report 2018 released Wednesday by corporate finance advisory firm Duff & Phelps, the surge in valuation comes on the back of the big spike in broadcasting rights fee.
Aug 06, 2018 15:08
MUMBAI: Patna Pirates - Pro-Kabbadi League’s most successful franchise - have brought on board sport marketing & sponsorship management company Meraki Sport & Entertainment to "help define the franchise’s brand".
Aug 01, 2018 14:08
MUMBAI: Television impressions for the Indian Premier League has witnessed a growth of 41% over the last three years between 2016 and 2018, data analysed by the Broadcast Audience Research Council India (BARC India), the sole television audience measurement agency operating in the Indian market, has revealed.
Jul 28, 2018 15:07
ROME: Serie A put speculation to rest by announcing that it has renewed its sponsorship deal with telecommunications company TIM for the next three seasons. SportsPro Media reports that the agreement is worth 45 million euros ($52.2 million). 
Jun 19, 2018 16:06
MUMBAI: ITW Consulting, the sports management company that won the in-ground and production rights for the Ireland vs India T20I series, announced Netmeds and Dalmia Cement as the Title and Powered by sponsors respectively for the competition on Sunday.