Brands

IPL Biologicals, an agro-biological company, has appointed Yuvraj Singh as the company’s first-ever brand ambassador. 

This partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s recent rebranding and the introduction of its microbot technology, marking a significant milestone in its 30-year growth journey.

Dec 19, 2017 11:12
MUMBAI: Sportswear giant adidas is folding up its Digital Sports unit, the business division responsible for its fitness trackers and other wearable products.
Dec 14, 2017 10:12
MUMBAI: The Premier Badminton League (PBL) scheduled to start on 23 December, has retained Vodafone as its titled sponsor, while getting Indian Oil Servo on board as co sponsor. Bajaj Electricals and Bisleri have also been signed on as sponsors by the PBL, reports the Economic Times.
Dec 07, 2017 10:12
MUMBAI: Tata Sons have struck a five year sponsorship deal with India’s only ATP event, which will now be called the Tata Open Maharashtra 2018. Adar Poonawalla has come in as presenting sponsor, using the January 1-6, 2018 tournament at the Balewadi sports complex to showcase the Clean City Initiative, reports The Hindu.
Dec 04, 2017 10:12
MUMBAI: Kingfisher has been signed on as principal sponsor by FC Goa for the fourth season of the Hero Indian Super League.  Kingfisher is already associated with sport in the country through its partnerships with East Bengal, Mumbai Indians, Royal Challengers Bengaluru, Kolkata Knight Riders and even Formula One team, Force India.
Nov 21, 2017 10:11
MUMBAI: Alcis Sports has signed on cricketer Shikhar Dhawan as its brand ambassador for a period of two years. Alcis  will soon launch a marketing campaign featuring the the Indian opener, spanning print, digital, events and retail marketing, says a company statement.
Nov 20, 2017 15:11
Nov 14, 2017 11:11
MUMBAI: DHL has renewed its partnership with the Hero Indian Super League (ISL) for the third year.
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.
Nov 10, 2017 11:11
MUMBAI: Fitness centre chain Cult.fit has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency. 
Nov 10, 2017 11:11
MUMBAI: World number two and India's top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star.