Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Mar 22, 2018 16:03
NEW DELHI: Indian performance wear brand Alcis Sports, which is targeting a turnover of close to Rs 280 million this fiscal, is planning to expand its retail presence through exclusive brand outlets (EBOs) and multi brand outlets (MBOs) in India.
Mar 21, 2018 08:03
WHITE PLAINS, NY: Heineken Tuesday announced it has renewed its long-term partnership agreement with Major League Soccer as the official beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  
Mar 16, 2018 16:03
MUMBAI: The Baba Ramdev founded FMCG major Patanjali has said that it would not advertise during the upcoming Indian Premier League (IPL) as it considers cricket in general, and the tournament in particular, "a foreigner's game", Economic Times reports.
Mar 16, 2018 15:03
LONDON: Tommy Hilfiger has announced Formula One World Champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018. 
Mar 15, 2018 12:03
PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.
Mar 13, 2018 13:03
MUMBAI: Indian Premier League 2018 host broadcaster Star India has thus far signed on 34 brands ahead of next month's IPL. While the co presenting sponsors are Vivo, Coca Cola and Reliance Jio, associate sponsors are Polycab, Parle Products, AMFI, Make My Trip, Vimal Pan Masala, Asian Paints, and Dream 11.
Mar 12, 2018 14:03
NEW DELHI: Pawan Munjal, chairman of Hero MotoCorp, the world’s largest two-wheeler company and the biggest corporate supporter of golf in India, has called on the private sector to partner government agencies in channelling resources to nurture and grow the game in India. Munjal expressed his views on the sidelines of the concluding day Sunday of the Hero Indian Open in Gurugram.
Mar 12, 2018 14:03
MUMBAI: The eight teams in the cash-rich league will now receive a sum of Rs 2.5 billion a year, which is a more than four-fold increase from the Rs 600 million each team used to receive annually in the last 10 years of the league's existence, Mumbai Mirror reports. The news of the hike was conveyed to the franchise representatives in an IPL workshop in Ahmedabad on Sunday, the report added.
Mar 09, 2018 16:03
NEW DELHI: Cab hailing platform Uber on Friday announced it had roped in Indian cricket team captain Virat Kohli as its brand ambassador in India. 
Mar 05, 2018 18:03
MUMBAI: Former Indian cricket captain Mahendra Singh Dhoni has been named brand ambassador for Mars Wrigley Confectionery's chocolate brand Snickers as well as sports gaming platform Dream11.