Brands

Ferrari and HP Inc. have announced a multi-year title partnership. 

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Apr 07, 2022 15:04
LONDON: Russell Stopford, former digital lead at Paris Saint-Germain, FC Barcelona and Manchester City, has joined digital sports agency Stadion as chief executive officer.   Stopford will play a key role in leading the strategic growth and development of Stadion, which already has an impressive portfolio of clients across top tier football, rugby union and sports governing bodies.  
Apr 07, 2022 11:04
MUMBAI: Disney Star India head - Ad Sales Nitin Bawankule has reportedly resigned from the company after a two-and-a-half year stint.  Bawankule had joined Disney-owned network as head of ad sales in October 2019.
Apr 06, 2022 18:04
PLANO, Texas: After more than 125 years as one of sport's most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. 
Apr 06, 2022 12:04
MUMBAI: LaLiga has been on a path of "steady recovery" this past season, after the "upheaval" caused by the COVID-19 pandemic, Jose Antonio Cachaza, the India office head of Spain’s top flight football league, has asserted. Cachaza made his comments during the second edition of ‘LaLiga Extra Time India’, held here Tuesday with partners, BKT, Dream11 and Viacom18. 
Apr 06, 2022 00:04
MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 5 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.
Apr 05, 2022 20:04
MADRID: MotoGp commercial rights holder Dorna Sports announced Tuesday an agreement with Craft 1861 as the American brand is named the Wellness Partner of the FIM MotoGP World Championship. 
Apr 04, 2022 18:04
MUMBAI: Health food drink brand Boost has launched a campaign to celebrate the hidden gems in the world of cricket. 
Apr 01, 2022 12:04
MUMBAI: Neobanking fintech Open has announced its partnership with Indian Premier league franchises Royal Challengers Bangalore, Kolkata Knight Riders, and Sunrisers Hyderabad as their official digital banking partner.
Mar 31, 2022 09:03
MUMBAI: Cadbury Dairy Milk has partnered with Mumbai Cricket Association to support the ground staff for the ongoing Indian Premier League.
Mar 31, 2022 09:03
LUCKNOW: Greenply Industries Limited conducted a series of flash mob activations across prime locations of the state to amplify the brand’s association with Lucknow Super Giants as the Associate Partner of the franchise. Greenply has curated a special anthem song to connect with the regional pride of Uttar Pradesh. The song “Jalwa Dikhega” encapsulates the true spirit of the game and the spirit of the state.