Brands

May 12, 2018 16:05
Skechers files bribery lawsuit against adidas
CALIFORNIA: American shoe and apparel company, Skechers filed a federal court complaint on Wednesday against one of the fiercest rivals, adidas in California on the allegations of using false advertising and unfair competition as well as the German brand illegally bribing young, college basketball players to endorse their products which is in violation of the National Collegiate Athletic Association ('NCAA') rules.
May 10, 2018 20:05
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ManU remains world's most valuable football club: Study
LONDON: Premier League giants Manchester United have retained the title of the world's most valuable football club worth $1.895 billion, which is more than $300 million higher than second placed LaLiga heavyweights Real Madrid.
May 05, 2018 14:05
Nike sues Puma claiming patent infringement
NEW YORK: US sportswear giant Nike is suing German rival Puma, accusing it of several counts of patent infringement relating to footwear technology. Nike filed the claim at the US District Court for the District of Massachusetts on Wednesday, May 3, World Intellectual Property Review reports.
May 02, 2018 16:05
Hamilton Hilfiger WhatsYourDrive
Hamilton in Hilfiger’s #WhatsYourDrive docu
LONDON: Reigning Formula 1 world champion Lewis Hamilton, global brand ambassador of American apparel brand Tommy Hilfiger, will feature in a documentary called #WhatsYourDrive.  Its episodes will be released in line with the races on the 2018 F1 calendar, with every feature focused on a different aspect of Hamilton’s multifaceted personal and professional life.
May 02, 2018 15:05
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Barmy Army shuns UK flag as part of re-branding strategy
MUMBAI: The popular group of fans that cheer England’s cricket team wherever they play in the world has announced a "little" makeover. The 27,000-member strong Barmy Army has decided to remove the British flag from its logo as it attempts to reinvent itself. Since its inception in 1994, the British flag has always been a part of the Barmy Army logo. The new logo will have Barmy in red, and Army in blue.
May 02, 2018 13:05
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Twitter announces video content deals in sports, gaming
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.
Apr 26, 2018 16:04
Wozniacki global brand ambassador of wellness blockchain app
MUMBAI:  World No.2 women’s tennis player Caroline Wozniacki has been appointed the global brand ambassador of health and wellness blockchain app Lympo.  Wozniacki will become the first female athlete to endorse a blockchain product. She will be seen promoting the app and explaining its benefits to her fans, followers and the wider sports community.
Apr 23, 2018 17:04
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IPL teams see merchandise sales as next big opportunity
MUMBAI: The Indian Premier League is in its 11th year and franchise owners and managers are looking for more ways to be innovative in terms of marketing. According to Business Standard, teams have seen a 70% increase in merchandise sales annually over the last three to four seasons, albeit on a small base. 
Apr 11, 2018 16:04
Mercedes, Porsche to join Formula E in season 6
LONDON: With the ABB FIA Formula E Championship's new Gen2 car hitting the streets at the end of this year, the FIA - motorsport's governing body - has confirmed the full list of manufacturers that will homologate powertrains from season six.
Apr 10, 2018 16:04
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Kia launches Russia WC Official Match Ball Carrier program in India
MUMBAI: The Indian arm of Kia Motors, automotive partner of the 2018 FIFA World Cup, has launched its Official Match Ball Carrier (OMBC) program in the country.
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