MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Feb 21, 2018 13:02
MUMBAI: Bridgestone India, a subsidiary of one of the world’s leading tyre and rubber companies, has announced partnerships with new members of ‘Team Bridgestone’ under its global Olympic partnership.
Feb 16, 2018 13:02
MUMBAI: Baseline Ventures, a sports marketing, celebrity management and brand licensing firm, has achieved billings of over Rs 1 billion in 2017.
Feb 14, 2018 14:02
NEW YORK: The US athletic footwear industry grew by 2 per cent in 2017, generating $19.6 billion in sales, according to global information company The NPD Group. Unit sales also grew by 2 per cent and average selling price remained flat, at $58.16.
Feb 14, 2018 12:02
MUMBAI: The active wear market is seeing more action with one more celebrity, Tiger Shroff, launching Prowl, his clothing and accessories brand.
Created and owned by the Bollywood star and Mojostar, a joint venture between Kwan Entertainment and Dream Theatre, the brand is expected to retail in stores and online platforms from June 2018.
Jan 23, 2018 06:01
IT IS VIRAT all the way. Good, bad, and ugly. Let us start with the good. The Indian skipper has swept the annual ICC awards, being named as both the cricketer and captain of the year. He became only the fourth Indian to win the Sir Garfield Sobers Trophy for Cricketer of the Year, and the ODI Cricketer of the Year award. ICC has also picked him as the captain for the Test and ODI teams of the year.
Jan 19, 2018 12:01
MUMBAI: Rupinder Pal Singh, India's drag-flick specialist and penalty corner expert, has signed up with Cornerstone Sport, the Mumbai-based brand consultant and talent representation agency.
Cornerstone will work with the hockey ace on the management of his brand endorsements, commercial engagements and appearances.
Jan 19, 2018 06:01
The 2018 Mumbai Marathon is a landmark one as it marks the 15th edition of this iconic run, which has positioned the country's financial capital as one of the premier races across the globe. With the Tata group inking a 10-year deal to be the title sponsor of one of the world's top 10 marathons, the stature of this event has only been raised further.
Dec 21, 2017 12:12
MUMBAI: Former India captain M S Dhoni has partnered Run Adam, a sporting talent app to create an analytics-based sporting ecosystem app to help support and develop sporting talent in India.
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report.
Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 20, 2017 11:12
THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.