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Lee launches brand's first golf collection for men

SportzPower Team

May 06, 2024 20:05

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American denim jeans brand Lee has launched its first golf collection for men.

Built on the popularity of its performance-stretch casual apparel, the Lee Golf Series offers versatile tops and bottoms that "seamlessly transition from the office to the green".

Mar 17, 2023 20:03

Luxor onboards Virat Kohli as brand ambassador

Luxor has announced its exclusive partnership with Schneider Pen, Germany, to launch a new portfolio of writing instruments in India. The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range.

Mar 16, 2023 17:03

BKT Tires extends partnerships with 7 IPL teams into '23 season

MUMBAI: Balkrishna Industries Ltd (BKT) announced Wednesday that the off-highway tire major has inked partnership agreements with seven Indian Premier League teams as Official Tire Partner for the upcoming season of the IPL. The brand will be the ‘Official Tire Partner’ for Mumbai Indians, Punjab Kings, Rajasthan Royals, Sunrisers Hyderabad, Gujarat Titans, Kolkata Knight Riders, and Delhi Capitals.

Mar 15, 2023 17:03

Wrogn, Virat Kohli Foundation partner Karan Johar, Badshah

MUMBAI: Wrogn, the youth fashion and apparel brand for men co-created by Virat Kohli, Wednesday announced the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation.

Mar 13, 2023 17:03

Women’s World Boxing C'ships: Title sponsor, ambassadors named

NEW DELHI: The Boxing Federation of India (BFI) on Monday unveiled India’s leading SUV manufacturer, Mahindra & Mahindra Ltd, as the Title Sponsor for the IBA Women’s World Championships 2023, along with legendary boxer MC Mary Kom and Bollywood star Farhan Akhtar as brand ambassadors for the global event, scheduled from March 15 to 26 at the Indira Gandhi Sports Complex in New Delhi.

Mar 13, 2023 13:03

COBRA Golf unveils 3 'updates' on its SNAKEBITE line of wedges

CARLSBAD, Calif.: COBRA Golf, a subsidiary of PUMA, has unveiled three updated models from its SNAKEBITE line of wedges – SNAKEBITE, SNAKEBITE One Length and SNAKEBITEx. The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.

Mar 10, 2023 14:03

Mia by Tanishq principal sponsor of RCB women's team

MUMBAI: Mia by Tanishq announced Friday that the jewellery brand is partnering with Royal Challengers Bangalore's first all-women team as principal sponsor. After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is stepping it several notches in terms of profile with cricket.

Mar 08, 2023 19:03

IPL sponsorship: Corcom to manage brand activation for Saudi Tourism

Dubai-based sports management company Corcom Media Ventures, which "facilitated" the Saudi Tourism Authority's recent agreement as official sponsor of the Indian Premier League 2023, will be assisting the STA to do the brand activation across 12 cities in India. The Saudi Tourism Authority (STA) has become one of the official partners of the Indian Premier League for the 2023 season, replacing edtech company ...

Mar 03, 2023 19:03

MI onboards 7 brand partners ahead of WPL inaugural season

MUMBAI: In the debut season of the TATA Women’s Premier League (WPL), Mumbai Indians has on-boarded seven brand partners ahead of the season kick-off.

Mar 02, 2023 17:03

Cybeart Mumbai Indians Merchandise Partner

Cybeart expands IPL footprint; inks multi-yr partnership with MI

NEW DELHI: Cybeart, a leading gaming chair brand across Canada, India and Middle East, has partnered with Indian Premier League franchise Mumbai Indiansas MI’s official merchandising partner on a multi-year deal. The MI partnership comes close on the heels of a similar deal inked with IPL defending champions Gujarat Titans.

Feb 28, 2023 18:02

Castrol unveils refreshed brand 'look and feel'

MUMBAI: Castrol, a global leader in lubricants, part of the bp group, Tuesday unveiled its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.

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