Brands

Scuderia Ferrari and HP flag off multi-year title partnership

SportzPower Team

Apr 25, 2024 13:04

Read more about Scuderia Ferrari and HP flag off multi-year title partnership
Log in to post comments

Ferrari and HP Inc. have announced a multi-year title partnership.

The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

Feb 06, 2023 18:02

Rolex extends, expands Shanghai Masters title sponsorship

The Shanghai Masters has renewed its contract with tournament title sponsor, the prestige Swiss watchmaker Rolex. Rolex will continue to sponsor the Shanghai Masters for the next ten years. The two parties will jointly present the Rolex Shanghai Masters from 2-15 October 2023 (including qualifying rounds) following a "significant upgrade" to the tournament.

Feb 03, 2023 18:02

NBA signs '3-pointer' partnership with PepsiCo brand Starry

PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America.

Feb 03, 2023 18:02

Olympic 100m champion Marcell Jacobs joins PUMA

HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, who will wear the company’s products starting at the Orlen Cup in Lodz on Saturday.

Feb 02, 2023 19:02

adidas debuts 3rd label Sportswear, its biggest launch in 50 yrs

German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z. Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.

Jan 31, 2023 19:01

ICC issues ITT for official apparel supplier rights

DUBAI: The International Cricket Council (ICC) has issued an Invitation to Tender (ITT) to "partner with a world-class and well-established brand" to be its Official Apparel Supplier to provide clothing at ICC events from 2024 to 2027.

Jan 27, 2023 18:01

Alfa Romeo announce lifestyle brand Stake as new title partner

Alfa Romeo have announced entertainment and lifestyle brand Stake as their new title sponsor, meaning the team will have an altered team name and logo for the upcoming F1 campaign. Stake were founded in 2017 and have since built up a strong presence in the sporting world, with the Sauber-run Alfa team announcing the “record-breaking” partnership would run for 2023 “and beyond”.

Jan 24, 2023 07:01

YONEX ups India prodn capacity, to make graphite racquets

NEW DELHI: The world’s leading badminton equipment brand YONEX on Saturday announced that it will now manufacture high-quality graphite racquets in the country, expanding its existing production plan and base in India, a move which will bring the cost of full-body racquets down considerably.

Jan 20, 2023 09:01

BYJU’S not to renew big ticket sports sponsorships: CEO

Edtech major BYJU’S, India's most valued startup, will not renew its sports branding partnerships, co-founder and CEO Byju Raveendran has confirmed. BYJU’S currently has three large branding partnerships with the BCCI, ICC and FIFA that will be up for renewal.

Jan 18, 2023 15:01

United Breweries name Vikram Bahl as CMO

United Breweries has appointed Vikram Bahl as Chief Marketing Officer. Bahl shared the development on his social media account. Bahl moved out of Unilever in December last year. He was Global Brand vice-president, Nutrition.

Jan 16, 2023 18:01

Fastrack enters 'affordable smart segment' with Reflex Beat+

BENGALURU: Fastrack, which lays claim to being India’s largest youth and accessories brand, has ventured into the "affordable" smart wearable segment with the launch of the new, ‘Reflex Beat+’. The new smart watch with 1.69” UltraVu Display and 60 Multi-sports mode along with a line-up of utility features is now exclusively available on Amazon Fashion.

Subscribe to Brands