Brands

May 03, 2024 20:05
adidas 'Move for the Planet'
adidas announces second year of 'Move for the Planet'
Sportswear major adidas has announced the return of "Move For The Planet" – its global initiative "harnessing collective movement to create collective impact".  adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.
May 02, 2024 18:05
Amul logo
T20 WC: Amul scores sponsor deals with USA Cricket, CSA
Indian dairy giant Amul has inked sponsorship agreements with the USA and South Africa teams for the upcoming ICC men's T20 World Cup 2024 in June, USA Cricket and Cricket South Africa separately announced on Thursday.  Amul has been designated as the Lead Arm sponsor for both the USA and South African teams. The tournament will kick off with a match between USA and Canada on June 1. 
May 02, 2024 18:05
Agilitas Sports Nirdosh Chouhan
Agilitas appoints Nirdosh Chouhan as technology & product head
Agilitas Sports has announced the appointment of Nirdosh Chouhan as the Bengaluru-based athleisure sportswear brand's chief technology and product officer (CTPO).
Apr 30, 2024 20:04
Star Sports Star Deals IPL
'Star Deals' launched to boost IPL 2nd-screen engagement on TV
Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.
Apr 29, 2024 20:04
Shiv Naresh Sports Maverick Global
Shiv Naresh awards digital mktng mandate to Maverick Global
Shiv Naresh Sports has appointed Maverick Global as its digital marketing and communications partner.
Apr 29, 2024 20:04
ASICS TCS World 10K Bengaluru 2024 Peter Mwaniki
ASICS athlete Peter Mwaniki leads victory at TCS World 10K B'luru
ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024. The continued association of ASICS India with Procam International as the official sporting goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and dynamic competition amongst the runners across levels.
Apr 29, 2024 20:04
Pepsi Jack Grealish
Pepsi adds Jack Grealish to global brand ambassador roster
LONDON: Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack joins Pepsi's roster of globally recognised talent, which already includes Brazilian winger Vinicius Jr., South Korean captain Son Heung-min, and England women's national team captain Leah Williamson.
Apr 26, 2024 20:04
TAM Sports logo
After 39 games, 96 new brands present in IPL 2024: TAM Sports
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Apr 26, 2024 20:04
Aramco FIFA combo logo
Saudi oil giant Aramco kicks off global FIFA partnership
Saudi Arabia’s oil and gas giant Aramco has entered into a four-year global partnership with world football governing body FIFA.  As FIFA’s worldwide partner, the deal, which runs until the end of 2027, gives Aramco exclusivity in the energy category, with sponsorship rights for multiple events, including the World Cup 2026 and Women’s World Cup 2027.
Apr 25, 2024 13:04
Ferrari & HP title partnership
Scuderia Ferrari and HP flag off multi-year title partnership
Ferrari and HP Inc. have announced a multi-year title partnership.  The partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.
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