Brands

Apr 06, 2018 19:04
Wrogn, Imara extends USPL's association with RCB
MUMBAI: Universal Sportsbiz Pvt. Ltd (USPL) Thursday announced that Wrogn - its youthwear line fronted by Virat Kohli Virat, and women’s ethnic wear brand Imara will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.
Mar 29, 2018 16:03
Famed Oz surfing brand sold to US action sports major
HUNTINGTON BEACH, Calif.: Boardriders, Inc., a global action sports and lifestyle company that owns and operates the Quiksilver, Roxy, and DC Shoes brands, has signed a definitive agreement to acquire all of the shares of iconic Australian surfing label Billabong International Limited for $208 million.
Mar 29, 2018 16:03
cricket australia
Key CA sponsor pulls plug; indicted trio count losses
MELBOURNE: The blood-letting in the wake of the ball-tampering scandal that has hit Australian cricket is still to run its course. Australia’s Magellan Financial Group Ltd cancelled a naming rights sponsorship deal with Cricket Australia even as the country’s governing body slapped principal protagonists Steven Smith and David Warner with one-year bans. 
Mar 28, 2018 13:03
david warner
LG drops Warner as brand ambassador
MUMBAI: Even as the ball tampering fiasco in South Africa unravels and Cricket Australia sent captain Steve Smith, vice captain David Warner and Cameron Bancroft back home, South Korean home appliances giant LG Electronics - announced Wednesday that its current deal with the opening batsman, which was in its final weeks, would not be renewed.
Mar 24, 2018 17:03
sanjay gupta
60 brands and counting on board IPL 2018: Sanjay Gupta
MUMBAI: IPL host broadcaster Star India has thus far reportedly sold more than 80 per cent of advertising inventory for the 2018 edition of the world's most valuable annual cricket property. 
Mar 22, 2018 16:03
Alcis Sports targets 15 EBOs by 2018 end
NEW DELHI: Indian performance wear brand Alcis Sports, which is targeting a turnover of close to Rs 280 million this fiscal, is planning to expand its retail presence through exclusive brand outlets (EBOs) and multi brand outlets (MBOs) in India.
Mar 21, 2018 08:03
Heineken renews multi-year sponsorship as MLS's official beer
WHITE PLAINS, NY: Heineken Tuesday announced it has renewed its long-term partnership agreement with Major League Soccer as the official beer of MLS for an additional five years, further establishing Heineken's standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.  
Mar 16, 2018 16:03
Patanjali CEO says no advertising on 'foreign' IPL
MUMBAI: The Baba Ramdev founded FMCG major Patanjali has said that it would not advertise during the upcoming Indian Premier League (IPL) as it considers cricket in general, and the tournament in particular, "a foreigner's game", Economic Times reports.
Mar 16, 2018 15:03
lewis hilfiger
Tommy Hilfiger names Lewis Hamilton as global brand ambassador
LONDON: Tommy Hilfiger has announced Formula One World Champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger men’s, including Hilfiger Collection, Tommy Hilfiger Tailored and Tommy Hilfiger Menswear, Underwear and Swimwear, starting Spring 2018. 
Mar 15, 2018 12:03
Desports seals deal to manage PSG rights in China
PARIS: China's sports marketing agency Desports will have exclusive management of French Ligue 1 champion Paris Saint-Germain's sponsorship rights and license rights in the Chinese mainland and Hong Kong. The multimillion euro partnership will run for three and a half years from January 2018, according to an official release.
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