Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.
Nov 10, 2017 11:11
MUMBAI: Fitness centre chain Cult.fit has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency. 
Nov 10, 2017 11:11
MUMBAI: World number two and India's top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star. 
Nov 10, 2017 10:11
MUMBAI: Fashion designer and former Spice Girls singer Victoria Beckham has confirmed a long term partnership with Reebok that will see her launch a new fashion range with the Greater Manchester-founded and now adidas owned sportswear company early next year. The star will be a part of Reebok's Innovation Collective - which she shared to her 17.6 million instagram followers.
Nov 06, 2017 14:11
MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.
Nov 06, 2017 11:11
MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.
Nov 04, 2017 14:11
MUMBAI: Indian film actor Bipasha Basu, who has been a fitness enthusiast and has been associated with several fitness brands, will soon start blogging for a sports brand.
Nov 03, 2017 10:11
MUMBAI: US beverage giant PepsiCo has inked a licensing deal with Indian licensing firm DVB Brands to launch lifestyle-based sports footwear in the country.
Nov 02, 2017 13:11
MUMBAI: Neeraj Chopra, India's junior world record holder for javelin, has been named as brand ambassador for PepsiCo's sports drink Gatorade, in a partnership that runs up to 2021.
Oct 27, 2017 14:10
MUMBAI: Global sports brand Puma has signed on entrepreneur and hip-hop star Yo Gotti as its new brand ambassador.