Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Feb 28, 2023 18:02
MUMBAI: Castrol, a global leader in lubricants, part of the bp group, Tuesday unveiled its refreshed brand, including an updated look and feel.  The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.
Feb 23, 2023 17:02
MUMBAI: Tata Group was on Thursday announced as title sponsor of the upcoming Women's Premier League, with Tata Capital, the financial services arm of the salt to software conglomerate, and Tata Motors "also joining".  The rights tenure is for five years and runs from February 15 2023 to July 31 2027, or until 30 days after the completion of WPL Season 2027.
Feb 22, 2023 19:02
NEW DELHI: Cybeart, a leading chair brand across Canada, India and the Middle East, has been announced as the official merchandising partner of Indian Premier League franchise Gujarat Titans on a multi-year deal.
Feb 22, 2023 17:02
LONDON: TNT Sports will be the new name for the premium sports brand to be launched later this year by the joint venture (JV) between BT Group and Warner Bros. Discovery. The new name heralds an important step in the previously announced plans to unite BT Sport and Eurosport under a single brand in the future. 
Feb 22, 2023 17:02
The BCCI on Tuesday confirmed the Tata Group had secured the title rights for the Women's Premier League, the inaugural season for which kicks off in Mumbai on March 4. "I am delighted to announce the #TataGroup as the title sponsor of the inaugural #WPL. With their support, we're confident that we can take women's cricket to the next level," BCCI secretary Jay Shah tweeted.
Feb 21, 2023 20:02
Celebrating the legendary journey of Lionel Messi, adidas have released the new “L10NEL M35SI” pack featuring a signature X Speedportal which celebrates the footballer, his talent and record-breaking accomplishments in 2022. At 35 years old and fresh off having won his first World Cup, ‘El Diez’ (Number 10) continues to make history and has shown no signs of slowing down.
Feb 21, 2023 17:02
CHENNAI: After an initial launch of sports innerwear by TRYB, the brand is now expanding into their third line of sports innerwear for men - the New York Collection.  TRYB is targeted at men in the age group of 18-45 years and is marketed across 3 collections namely – Activ, Pro and the New York collection. 
Feb 21, 2023 16:02
SALT LAKE CITY: Wilson Sporting Goods Co, Official Basketball of the National Basketball Association (NBA), has introduced the '3D Airless Prototype Basketball'.  The ball was showcased Saturday night during the first round of the AT&T Slam Dunk Contest by Houston Rockets' player, KJ Martint.
Feb 21, 2023 16:02
Maybelline New York, which launched its ‘Brave Together’ global initiative late last year with the stated aim to make mental health support accessible to all, has debuted a new campaign targeting gender-based harassment in the video game industry.
Feb 21, 2023 15:02
Leading sports apparel brand adidas is reportedly "very close" to sealing the deal as shirt sponsor of the Indian cricket team for the next five years.  The adidas deal is expected to begin from June this year and end in March 2028, Cricketnext reports.