Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Feb 20, 2023 17:02
Lifestyle accessory company Hapipola has roped in Indian women’s cricket captain Harmanpreet Kaur as brand ambassador. As per an official release, Harmanpreet is a "perfect representation of its ethos, that fuses technology with style designed for today’s fashionable and tech-savvy youth".
Feb 17, 2023 19:02
HERZOGENAURACH, Germany: Sports company PUMA will turn 75 in 2023 and will celebrate its milestones in sports, culture and innovation with a series of events throughout the year which will elaborate on its mantra ‘Forever Faster’.
Feb 16, 2023 18:02
Growing up an only child in Belgium, Eefje “Sjokz” Depoortere would spend hours glued to the single video game that came with the secondhand Sega console her parents bought to keep her occupied while they were at work.
Feb 16, 2023 18:02
LOS ANGELES: Rich Paul, the sports agent who represents LeBron James, Wednesday announced the creation of Klutch Athletics, a new Black-owned sportswear brand co-authored with New Balance. 
Feb 10, 2023 16:02
A signed Kobe Bryant jersey, worn during his lone MVP season in 2007-08, sold for $5.8 million ($5,849,700) with Sotheby’s on Thursday, a record for any Bryant item.  It is the second most expensive basketball jersey ever sold. Michael Jordan's 1998 NBA Finals jersey, which sold for $10.1m in September 2022, remains the most valuable such item.
Feb 10, 2023 15:02
MUMBAI: Fast&Up, India’s homegrown active nutrition brand, has launched a blend of whey protein and plant protein called Fast&Up Fusion Tech Protein,. The formulation lays claim to being India’s first clinically tested blend of whey and plant protein, and within a month of its launch, Fast&Up Fusion Tech Protein has become the best-selling product in the brand’s portfolio.
Feb 06, 2023 18:02
The Shanghai Masters has renewed its contract with tournament title sponsor, the prestige Swiss watchmaker Rolex.    Rolex will continue to sponsor the Shanghai Masters for the next ten years. The two parties will jointly present the Rolex Shanghai Masters from 2-15 October 2023 (including qualifying rounds) following a "significant upgrade" to the tournament.  
Feb 03, 2023 18:02
PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. 
Feb 03, 2023 18:02
HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, who will wear the company’s products starting at the Orlen Cup in Lodz on Saturday.
Feb 02, 2023 19:02
German sportswear giant adidas Thursday announced the launch of its third label - Sportswear - a fashion-forward line aimed at Gen Z.  Complementing the brand’s Performance and Originals labels, adidas’ first new label in five decades will launch worldwide from 9 February in stores and online.