InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Tata Steel extends as PGTI umbrella partner for 3 more yrs
IDFC FIRST Bank to partner all 4 Procam running events
Tata Communications reconnects with F1 in multi-yr collab
Barca, Spotify seal strategic sports & ent partnership
IMG wins commercial rights mandate for 6 Arab Gulf Cup tourneys
Virat-backed Hyperice launches Hypervolt 2 Pro in India
Chemin Esports assigns comms mandate to Mavcomm Consulting
Man City collab to identify 2 aspiring Indian trainee scribes
‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
Havas strengthens Play across Benelux with acquisition of SportVibes
