Formula 1 signs multi-year private aviation partnership with Flexjet
Puma, Maybelline launch athleisure makeup collection
Mahindra Racing upgrades Formula E deal with electronics co
NBA bringing all-star Rashard Lewis to India
Star Sports unveils new campaign for India’s NZ tour
World Archery signs mega 10-year sponsorship deal with Korea’s Fivics
European Tour holes 5-year deal with Callaway
Boost extends grassroots football sponsorship gambit with Chennaiyin FC
Uniqlo to open first India store in late 2019, hires CMO
Maharashtra, JioBLAST sign MoU to strengthen gaming, esports ecosystem
Moondra, Stirling lead inaugural ETPL draft; 6 teams select 36 players
30k+ tickets sold for historic first women’s Test at Lord’s; surpasses record
PlayBlue raises $2.7m seed funding to build omnichannel sports retail brand
