Mercedes F1 team signs multi-year partnership with AI firm Vercel
XSport Global acquires brand agency Shift Now
Ferrari changes F1 livery for partner Philip Morris’ ‘Mission Winnow’Â
Delhi Dynamos finalizes Andslite as lead sponsor for ISL Season 5
Spurs, New Era enter into headwear alliance
Cisco checks in as USGA’s new technology partner
HJC Helmets title sponsor of the German GP in 2019, 2020
Bruin Sports Capital acquires creative agency Soulsight
Victoria, India confirm sports partnership with Oz Open tour in Delhi
OnePlus launches Campus Dominate gaming 3rd edition; 8 cities, 16 univs
PCB, Saudi Cricket Fed. sign MoU to build international cricket stadium in Jeddah
India continues to top Athletics Integrity Unit’s global list of dope offenders
Bundesliga and Zee Entertainment enter a multi-year media partnership for India
FICCI sports delegation to France focus on infrastructure, talent initiatives