Mercedes F1 team signs multi-year partnership with AI firm Vercel
Barcelona changing crest to ‘adapt to modern times’
Hima Das strikes 2nd endorsement deal
Mary Kom to promote Tribes India’s ‘Punch Tantra’ collection free of cost
Bengaluru FC scores 3-year Nissin association
KBL extends association with Puneri Paltan
Jaguar I-PACE eTROPHY plugs in assn with ABB
Yonex extends Australian Open association
Alcis Sports, Xiaomi named as Haryana Steelers’ official partners
OnePlus launches Campus Dominate gaming 3rd edition; 8 cities, 16 univs
PCB, Saudi Cricket Fed. sign MoU to build international cricket stadium in Jeddah
India continues to top Athletics Integrity Unit’s global list of dope offenders
Bundesliga and Zee Entertainment enter a multi-year media partnership for India
FICCI sports delegation to France focus on infrastructure, talent initiatives