8Bit Creatives becomes KICK’s first official creator agency partner in India
Kapil Dev named brand ambassador for Shubhashish Homes
ICC, UNICEF unite for ‘Promise to Children’ campaign during CWC ‘25
Paramount secures exclusive media rights to Zuffa Boxing
nCore Games, Leverage, NODWIN Gaming announce FBL 2.0
Gallant Sports powers Dream Dash as sports infra partner
Haryana Steelers, Puma India launch campaign reimagining kabaddi players
Jameson Irish Whiskey partners with NFL, tentpole is 2025 Dublin Game
Walmart becomes 1st presenting partner of ElClásico in US
Former World No. 1s headline World Padel League S4 squads; tickets go live
Jiostar, TNT Sports, Willow, Cricbuzz are ETPL broadcast partners
Gianni Infantino confirms FIFA will assess 64-team World Cup proposal
UPT20 S4 from Aug 14 in 2 host cities; Raina continues as brand ambassador
CSK and Stephen Fleming bring 17-year iconic IPL partnership to an end
