Nike x LEGO football collaboration aims to inspire next-gen young players
FanCode partners CAMB.AI for AI-driven multilingual commentary
Returning Rory McIlroy to headline 2026 Hero Dubai Desert Classic
Apollo Tyres new lead sponsor of India cricket team till Mar 2028
AIFF mandates KPMG to manage award of commercial rights
JK Tyre joins men’s Asia Cup 2025 as on-air co-presenting sponsor
PGTI sees Kant onboarding opening doors for intl collabs, sponsors
Guru Samruddhi acquires GS Delhi Aces in TPL, Paes named ambassador
WPP, ITW pick up India team jersey sponsor bid documents
Agilitas Sports raises ₹225cr for retail expansion, brand development
India’s mega-tour emerges as centrepiece of NZ’s home season line-up
Monetisation momentum leads JioStar to slash sports rights loss provision
Club-led ISL league model proposed with annual payment to AIFF: report
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
