Havas strengthens Play across Benelux with acquisition of SportVibes
David Beckham leads Lenovo’s global AI-focused marketing campaign
adidas Originals & Coca-Cola unveil FIFA World Cup 2026 collection
Global energy gel market projected to hit $1.6bn+ by 2036
Nihal Sarin to represent India at Esports Nations Cup 2026 Chess
Madhya Pradesh League Scindia Cup season 3 onboards Fast&Up
India pushes digital transformation in sports governance with new IT plan
World Cup hospitality prgm sees strong momentum: On Location
24/7 digital ‘superfans’ rewriting cricket marketing rules: Google
‘It was our most viewed World Cup ever on YouTube’: Sundar Pichai
InsuranceDekho enters cricket sponsorship with India’s Zimbabwe T20Is, Sri Lanka Tests
Lalit Modi announces return to India after tribunal relief in 2009 IPL South Africa case
Gen Z sports fans drawn by celebrities, creators, brand experiences rather than game alone: study
